Amazon Prime Day 2021

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Sound the alarms!! Prime Day is officially set for July 21 and 22nd!



Two days PACKED with deals that only happen during Prime Day. Get your shopping list ready because the deals this year are 


Use this guide to help you plan ahead so you can make the most of Prime Day this year.

Yes, this is a blog dedicated to all things holiday, but in our home, Prime Day is a major holiday! We use Prime Day to get a jump start on our holiday shopping in order to ensure a stress-free Christmas. With the number of deals happening over the two-day period it would be foolish of me NOT to try to get in some pre-holiday shopping. In fact, some of the deals you find on Prime Day are far better than Black Friday.

Wait, What is Prime Day?

In short, it’s the Black Friday of the Summer. 

Specifically, Amazon Prime Day is a sale held once a year exclusively on Amazon for Prime members AND Prime Students. The deals during Prime Day are the best you will find all year. If you are anything like me and start your holiday shopping early this sale is for you!

Amazon Prime Day originated in 2015 as a reward for Prime members being loyal Amazon shoppers. The annual shopping extravaganza, which takes place every summer was pushed to mid-October last year due to the pandemic. Prime Day offers some of the best deals of the year making it the ideal time to stock up on electronics, housewares, gifts, and more. With more than 2 million deals to shop from, there is truly something for everyone. 

Personally, I use PRIME DAY to get a jump start on my Christmas shopping. There are so many items that go on sale that I know will make perfect gifts for those on my list this year. The savings make storing the items for months well worth it!

Here’s your Prime Day Cheat Sheet

  • Prime Day runs for two FULL days – June 21 and June 22nd 
  • Rumor has it that Amazon is offering 1 million deals this year!
  • Amazon confirmed this is the year for Alexa run devices
  • Several NEW product launches are planned for Prime Day


Be sure to sign up for Amazon Prime now so you don’t miss out on these great deals!

Competition for Prime Day?

Target has entered the digital sales space this year is a HUGE way.  Earlier this week, Target announced its own two-day all digital sale set to rival Prime Day from June 20-22. It’s no surprise that Amazon chose to push up their Prime Day dates after hearing the news about Target’s plans to enter the space. It will be interesting to see if Walmart or other large retailers join in the mega digital sale game this summer.  More mega sales equal more opportunities for you to purchase items you need for a fraction of the cost. 



Sounds great but When can I shop?

Mark your calendars!  Amazon announced this year’s sale as just under three weeks away. Normally we have more time to prepare but as long as we roll with the punches we should still be able to snag some amazing deals. Prime members will have 48 hours to shop kicking things off on June 21st est} Yes, that’s 3am NYC time, but you better believe my alarm will be set. 

Want to start shopping now? You are in luck, there are some early deals you can take advantage of right now !






Shop The Early Prime Day Deals

Fire TV


Get the ultimate Prime TV experience with this Amazon Fire Smart T.V.. This is definitely going to be one of the most popular Amazon Prime Day deals this year. 



FLÎKR Fire Personal Fireplace

This personal fireplace by Flikr is already being heavily promoted as one of the best deals for Prime Day. This small but mighty invention is already being discussed as one of the top gifts for the holiday season 2021. You can cook over the flame which is completely reinventing the camping experience by bringing it indoors! This is already on my own wish list for 2021 so we can make our famous ‘smores during family movie night all year-round. 


Loop WiFi Digital Picture Frame

As I mentioned, Amazon Prime Days are a perfect way to get a jumpstart on your holiday shopping. This digital picture frame is a perfect gift idea for grandparents, aunts/uncles, homesick college kids, and many more. Digital frames such as this one from Loop are completely reimagined and allow to text photos directly to the frame. Keep family and friends up to date with all the latest photos of your loved ones. This particular frame also plays videos up to five minutes long. This truly is a great gift to give someone that wants to stay up to date with your family’s milestone moments


Not a Prime member? Don’t fret! You can sign up for Amazon Prime for FREE for 30 days and have access to all the mega deals!



New product launches are a new benefit being introduced for Amazon Prime members.

You can learn all about the new product launches on the Amazon product launch page.

Prime members will be the first people eligible to shop these EXCLUSIVE new product




What deals can you expect to see on Prime Day 2021?

Short answer – A TON!!

Please keep in mind that all of these are expected, but not guaranteed deals.

This year we are expected to see Alexa-enabled devices reign supreme once again.

Prime Day 2020 Best Selling Products

Apple Air Pods

Stationary Bike

Echo Show


Kindle Paperwhite

Air Purifier

Ring Door Bell



IRobot Roomba


Electronics will be one to watch this year as there are always HUGE Prime Day deals on laptops, HD TV sets, headphones, car accessories, and more.

Tell me More! How can I be fully prepared to take advantage of ALL the Prime Day Deals!

Amazon has an incredible Prime Day Guide that will show you step by step how to prepare and shop for Prime Day.

Do I need to have a prime membership?

Yes, Prime Day is for Amazon Prime members only. Not a member just yet? Amazon offers a 30-day free trial of Prime membership for shoppers who want to be able to participate in Prime Day. If you are looking to make the most out of this 48-hour spectacular, signing up for a membership is the best way to go. For those online shopping lovers who are looking to save all year-round, the membership is $12.99/month or $119/year ($9.91/month). Students can register at half price for $7 per month.

I like supporting small businesses. How can I do that while shopping Prime Day?

Just as Amazon did last year, shopping lovers will be able to continue to have exposure to small business sellers. During Prime Day this year, more than 300,000 sellers — twice as many as last year — are eligible for the “Spend $10, Get $10” promotion. This promotion means that starting on June 7, shoppers who spend $10 on select small business products and brands will be awarded $10 to use on Prime Day. In addition, Amazon has curated small-business collections so that customers can shop from Black-owned, women-owned and military family-owned small businesses.










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